FENDI presents a new collaboration with Coeur de Pirate, the stage name of French-Canadian singer-songwriter Béatrice Martin’s, to celebrate the launch of the EyeShine Spring/Summer 2016 collection. The Fendi EyeShine eyewear collection is a tribute to sunlight and its irresistible power of attraction. It draws on the origin myths of the Sun, with EyeShine sunglasses are a sacred cult object and Coeur de Pirate as an astral priestess. The bright light of the rising sun is amplified in the mirrored sunglasses, while suddenly multiple versions of Coeur de Pirate appear around her in hypnotic reflections. The singer celebrates this divine moment by ritualistically painting her face with gold, as an homage both to the immortal sunshine and to the luminescence of the EyeShine collection.

Our modern-day Marie Antoinette sees her beloved city from a new perspective with Fendi Can Eye sunglasses. Directed by Rebecca Zlotowski and starring Sigrid Bouaziz.

Available in a variety of different shades, the sophisticated sunglasses reveal the versatile and fun side of the Maison’s new F is FENDI logo. Discover more on: www.fendi.com Directed by CYCY Sanders

Uptown chic meets Downtown cool. Catch a glimpse of the new Fendi Fall/Winter 2017-18 collection as Hilary Rhoda and Coco Rocha make their way across New York City on the season's coolest ride, the Fendi Bici.

Fendi presents the geometric sunglasses capsule collection designed in collaboration with Thierry Lasry. This capsule, inspired by Fendi archive graphic designs from the late '80s and early '90s attentively selected by Silvia Venturini Fendi and Thierry Lasry, is characterized by Thierry Lasry’s unique artistic approach through the new design pattern exclusively for this one-of-a-kind collaboration. Discover the full collection on http://www.fendi.com

Fendi celebrates the Paradeyes sunglasses with a colourful and creative video featuring an animated metamorphosis from the Sterlizia (Bird of Paradise) flower, which graced Fendi Fall/Winter fashion show, to the Paradeyes sunglasses, the must-have frames for the Fall/Winter 2015-16 season.

Let us take you inside Palazzo Fendi with some exclusive interviews with Fendi CEO Pietro Beccari, Silvia Venturini Fendi, Boutique architect Nicolas Gwenael and Palazzo Privé designer Britt Moran. The five-story historical palazzo includes the world’s largest FENDI flagship store with an in-house fur atelier, the Palazzo Privé, a luxurious apartment for VIP, FENDI Private Suites, its first boutique hotel with seven suites, and Rome’s first international restaurant, ZUMA Rome. Discover more on www.fendi.com

Shades, shades and shades! Introducing the new sophisticated and unexpected Fendi and Thierry Lasry Eyewear capsule collection, featuring Kristina Bazan from Kayture. Get a different perspective with the NEW #FendiAndThierryLasry eyewear capsule collection - see more on fendi.com

Let your eyes do the talking. Shop the NEW #FendiHypnoshine sunglasses collection on Fendi.com

Sunny day essentials with stylish flair - see more from the Fendi Men's Spring/Summer 2017 eyewear collection on Fendi.com.

Our modern-day Marie Antoinette sees her beloved city from a new perspective with Fendi Can Eye sunglasses. Directed by Rebecca Zlotowski and starring Sigrid Bouaziz.

Italian Futurism meets tropical travel. Discover more about the Fendi Spring/Summer 2018 Collection from Creative Directors Silvia Venturini Fendi and Karl Lagerfeld.

FENDI presents a new collaboration with Coeur de Pirate, the stage name of French-Canadian singer-songwriter Béatrice Martin’s, to celebrate the launch of the EyeShine Spring/Summer 2016 collection. The Fendi EyeShine eyewear collection is a tribute to sunlight and its irresistible power of attraction. It draws on the origin myths of the Sun, with EyeShine sunglasses are a sacred cult object and Coeur de Pirate as an astral priestess. The bright light of the rising sun is amplified in the mirrored sunglasses, while suddenly multiple versions of Coeur de Pirate appear around her in hypnotic reflections. The singer celebrates this divine moment by ritualistically painting her face with gold, as an homage both to the immortal sunshine and to the luminescence of the EyeShine collection.

An exclusive look behind-the-scenes of the Fall/Winter 2018-19 Fashion Show. See the best backstage moments direct from Milan Fashion Week. Discover more on Fendi.com Directed by CYCY Sanders

Sleek frames with subtle F is Fendi logo highlights perfectly complement the feminine mood of the Spring/Summer 2018 Collection, seen on Hailey Baldwin. More on Fendi.com

Tropical color meets Italian Futurism: lightness, transparency and movement flirt with geometrical patterns and flowers to create a strong yet feminine silhouette. Hailey Baldwin embodies the fresh mood of the Fendi Spring/Summer 2018 Collection. More on Fendi.com

Fendi celebrated the launch of the FF Reloaded Capsule Collection with an exclusive and memorable event in London, April 13th 2018. Located in the heart of the city's street art district, Lost Rivers in Leake Street set the scene for the FF Reloaded Experience.

Take a look backstage to see more from the Fendi Men’s Spring/Summer 2018 Collection, designed by Creative Director Silvia Venturini Fendi.

Making-of Magic: experience more than just the runway. Directed by CYCY Sanders

A joyous Friday feeling with a twist of executive realness. The advertising campaign perfectly embodies the mood of the Fendi Men's Spring/Sumer 2018 collection designed by Silvia Venturini Fendi. Discover more on Fendi.com

An exclusive look behind-the-scenes of the Men's Spring/Summer 2019 Fashion Show. See the best backstage moments direct from Milan Fashion Week. Discover more on Fendi.com

Go behind the scenes of the Fendi Couture Fall/Winter 2018-2019 Show in Paris. Discover the full collection on Fendi.com Music: Michelle Gurevich : Party Girl Courtesy of Michelle Gurevich Johnny Jewel : Garden Of Hera Courtesy of Italians Do It Better Julee Cruise : Floating (demo mix) Courtesy of Sacred Bones Records