Published on 1527808831 Duration00:02:44
trillions of möglichkeiten
You are a unique snowflake, one-of-a-kind, and now your sunglasses can be too! Design your own screwless sheetmetal sunglasses at ic! berlin. We give you all the parts, you just put them together. Green frame and purple lenses? Why not? One blue, one yellow lens, sure! With over 60 colours to choose from your frame won’t just be one in a million, it will be one in 9,127,891,353,600!
If Berlin is known for two things, it’s partying and screwless glasses. To kick off our Spring 2018 campaign we're launching four sunglasses that will make you get up and dance. Like a fashion onion our capsule collection TWOTWO comprises layer upon layer of colour and texture in shapes inspired by the mod movement of 1960s London. With custom acetate laminates in tone-on-tone colourways such as flamingo and deep blue see the sister frames cancan and chichi are playful, bold, feminine and a little bit over the top, just like the woman who wears them.
how to: the ic! berlin hinge
The original game-changer. Watch and learn how ic! berlin’s screwless hinge system works. The ic! berlin hinge locks temple to front without screws, bolts, glues or gimmicks. Lenses and temples can be removed and reattached quickly and easily, by hand and without any extra tools. We recommend taking the lenses out for a thorough clean, just make sure everything is completely dry before putting it all back together. The current world record to remove and reattach a temple is 3.3 seconds. Can you do better? Video by Pia Sarkar
ic! berlin image film
We are ic! berlin. We make screwless eyewear, by hand, in our own Produktion Haus in Berlin. From the first design sketch to final dispatch, marketing to sales and customer service, we do it all with our own two hundred or so hands in Berlin. We love what we do and we love doing it. ic! berlin is 100% independently owned and operated. Our eyewear is made in Berlin and sold in the best optical and fashion stores in over 60 countries on six continents. ic! berlin glasses are feather light, unfathomably flexible and built to last: no screws, no glues, no bolts and no gimmicks; just pure, award-winning design, made in Germany since 1996. Meet the faces behind the glasses on a free, guided tour of our Produktion Haus. Details at www.ic-berlin.de/companytours Video Directed by Bert Spangemacher Produced by 4SEE
Rinaldo P quick assembly!
Take a look at this quick and easy assembly of Rinaldo P, our incredible double-hybrid sunglass that’s been 20 years in the making! Inside the feather-light sheetmetal frame is a superfine acetate ring, but inside that acetate ring is ANOTHER acetate ring, and inside that ring is a lens. It's hybrid inception by ic! berlin in three summer-selfie-ready colorways!