Published on 1543868394 Duration00:01:34
Carrera - Behind the scenes SS18 Collection
The Carrera SS’18 campaign highlights the true character of the Brand: Unconventional, Daring, Bold, Rooted in Sports and able to Stand Out from the Crowd. Just like the stories that animate the campaign: stories of unconventional people, who decided to take their life in their own hands, shake it up and drive it according to what they felt was right for them, against all the odds. #DRIVEYOURSTORY - Are you driving yours?
Here comes the Carrera Flag Collection
Stand out in your style. Break the rules. Anab Abdullahi raises her attitude with the distinctive shapes of the Carrera Flag collection. Inspired by iconic details, the sunglasses of the Carrera Flag Collection are made of an extraordinary combination of styled structures and refined materials, highlighting the bold personality of their users.
Interview to Ian Hutchinson
Born a motorcycle mechanic, Ian took life in his hands twice. First, when he decided to follow his passion and become a professional motorbike rider: soon he was a winner, the one who set the record of winning the most races in a single Isle of Man TT festival in 2010, achieving five solo wins. Then, when right after it he almost lost it all in a terrible crash where he was close to losing his left leg. Well, he decided to fight for his passion and went through sixteen operations, to come back stronger and become the third most awarded rider in the Isle of Man TT history. “I think that daring to be a road racer in the first place, was the one thing that helped me come back. And come back and win.”
Interview to Anab Mohamed Abdullahi
Anab’s story starts in Somalia, a country her parents had to abandon due to the civil war. They fled to Ethiopia and shortly after, Anab was born. When she was only two weeks-old, her father decided to go to Sweden in search for a better life for his family and after some years, they were able to reunite, living for the first years as refugees. The first years were tough with the family living in a compound. This beginning steeled Anab’s desire to get out and to never again have her life controlled by others. Through modelling she was able to do exactly this, being in the driving seat for all she wants to do and be as she jets around the world.
Interview to Casey Legler
Casey Legler knew since age 14 that she would be in the 1996 Olympics and that she would win. With a perfect swimmer body and a daily 5-hour training since she was little, it was no surprise that she qualified. The day before her race she actually broke the world record. She came out at the time - even though back then it was dangerous to declare being gay - and really stood up for her true self. No longer feeling motivated, she dared to walk away from it all at 21 to take a new path and study architecture. Later her individual style caught the eye of Ford models and she became the first woman ever to exclusively model male clothes. “The advantage of being yourself is that…if I died today, I would be okay”.
Carrera Flag Lab
Holding to this unique way of creating sunglasses, in January 2018 Carrera will launch the second edition of the Carrera Flag “Lab” selection, marked by an exclusive design and mind-blowing details, with two unique styles: Carrera Americana and Carrera Glory. Taking inspiration from the original design of the world-famous Carrera Champion sunglasses, as well as the unmistakable shields created in the 1970’s, the Americana is defined by a cylindrical lens construction enriched by distinctive details such as the unmistakable “C” monogram on the front and the screws that secure the lenses to the metal chassis. Screws and monogram in the front are key features of the Carrera Glory, whose classical pilot shape and flat lenses blend into a fashionable and daring choice of style, highly constructed and capable to express Carrera’s distinctiveness through unmatchable eyewear savoir faire.
Interview with Kaner Flex
Kaner Flex is a street dancer with autism. He always struggled to express himself since school. One day, at the age of 15, Kaner watched a YouTube video about street dance. From that moment, he became obsessed with it: he evolved his style, dancing for Quincy Jones and beig casted for a major Calvin Klein campaign by FKA Twigs after she spotted him dancing outside Piccadilly Circus station. Year by year, day by day, movements and body turned into a new state of mind for Kaner, while Kaner turned into an icon for the world.
Interview with Tamara Bell
Tamara Bell grew up with a best friend who never left her side: her motorbike. Since she requested a motorbike for her birthday, Tamara got involved with the world of motor and travels, going riding alone and spending a lot of time taking care of her beloved Harley Davidson. A former model, year by year her unmistakable style challenged the status quo of “men’s sport”: Tamara set a precedent for a new wave of female bikers, pushing herself to the limit everyday.
Taking inspiration from the brand’s roots in sports, the HyperFit family gets the coolest range of the Active collection. HyperFit introduces a unique construction of frames, which naturally grant an ultra-flexible, anatomical fit. This thanks to the innovative rubber hinges that help them not only to fit any head size, but also maintain a strong hold with a constant, gentle hug, without sliding down. The unique hinge design also allows to wrap the glasses around the neck when not in use - a must-have for every cool and active eyewear lover.
Combining classic shapes and craftsmanship with a dash of urban attitude, the Carrera Signature collection focuses on styles that combine the flair of metal details with refined acetates. Marked by original and unique elements such as the new “Tank” hinge and the brand’s iconic Flag stripes, frames and sunglasses in the Signature collection embody the brand’s evolution into a modern world of coolness. Italian Design, lightweight materials and artisanal care for details mark the excellence of the Signature collection; beautifully crafted and perfectly balanced between fit and style, these styles are designed to stand out from the crowd.